Brand Identity

The Work
Logo and Visual System
Print Collateral
Design

The non-profit, Philadelphia Society for the Preservation of Landmarks, owns and operates multiple historical properties in Philadelphia, PA. A modern identity and marketing system was needed to increase visitation and promote tours of the numerous landmarks in an area already saturated with sites of historic value. 

The Goal
The goal was to create a compelling and energetic identity and visual brand system using icons associated with the educational and historical value of each of the landmarks themselves.