Brand Identity and System

The Work
Logo and Visual System
UI/UX
Content Strategy
Website
Print Collateral
Packaging System
Design

Brick Works is designed as a more business-friendly, formal sophisticated yet bold sister company to Custom Bricks. Brick Works creates memorable and one-of-a-kind messaging and promotional opportunities for companies using customizable minifigs and brick sets. 

The Goal
The goal of the brand identity is to emulate the fun and utilitarian aspects of legos in a bold, simple, and sophisticated way. Simplicity is the key to the website and messaging. 

The website budget was limited. The key was to find and utilize the best existing template structure option that met our client’s needs and that could still be modified just enough to fit Brick Work’s brand storytelling needs. Case studies are the primary method used for showcasing the capabilities of what is achievable for any new customers.