DV NYC Promotional Series

The Work
Logo and Visual System
Site Architecture
Content Strategy
UI/UX
Website
Design
Print Collateral

DV NYC is a joint promotion project between dcc and OTTO NY celebrating the power of visual communication. The project calls on an incredibly varied and talented group of photographers, art directors, and print craftsmen to help create and document the DV experiences. Each edition focuses on a different theme that explores NYC culture.

The Goal
In DV4, From Sustenance to Sensation (the fourth in a limited edition publication series), we explore one of the most vital aspects of NYC culture: FOOD. Each of the five booklets contains a distinct aspect of NYC food culture from take-out to five-star dining experiences.

This year we added an online component to serve two purposes. The first purpose is to act as a promotional and registration page for an upcoming DV series event. The second purpose is to act as an archive for past DV series and allow an in-depth look at the photographer’s and artist’s DV portfolios year-round.